Brand guidelines · v0.1 · Sep 2026
playfree.in brand
The identity system for playfree.in — logo, colour, type and stationery, and how to use them together.
About the name. The name suggests a sense of enjoyment and freedom in activities, appealing to those looking for recreation and fitness without restrictions.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “p” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#5B2A86RGB 91, 42, 134#3A1A57RGB 58, 26, 87#FFB703RGB 255, 183, 3#1C1030RGB 28, 16, 48#F5F1F8RGB 245, 241, 248Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Space Grotesk
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxUnleash Your Playful SideH2 · 36pxUnleash Your Playful SideH3 · 24pxUnleash Your Playful SideBody · 17pxUnleash Your Playful SideCaption · 13pxUnleash Your Playful SideLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@playfree.in
www.playfree.in
Founding Team
playfree.in
hello@playfree.in · www.playfree.in
www.playfree.in
Explorations
Alternative wordmark directions considered for playfree.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.